Most buyers during the later stages of The Great Housing Bubble were buying the fantasy of ever-increasing home prices and unlimited wealth. Fancy cars, prestige, social status, and trips abroad were all part of the dream. It is not going to happen.
As a side rant, today’s post looks at the silliness of real estate pricing.
Today’s featured property is a Quail Hill short sale. Nothing special really. Just a typical example of grossly overpriced real estate that is still going to cause bank losses. Wait until prices really drop and see how much the banks are going to lose.
Asking Price: $465,425
Address: 66 Duet, Irvine, CA 92603
{book2}
Paris — Friendly Fire
One day we’re gonna live in Paris
I promise
I’m on it
When I’m bringing in the money
Oops! That isn’t going to happen, at least not through flipping real estate. We’ll always have Paris, right? Will the dreams survive? Should they? Many of those with kool-aid intoxicated fantasies of the riches they
were going to obtain from their houses are waking up to the sober
reality of the market.
When you see pictures of people in the Great Depression, you don’t see many happy faces. Perhaps some of this is selection bias of the authors and journalists of the time, but part of it is the underlying truth that depressions are depressing. The Great Depression was so difficult because it lasted so long. As one survivor put it, “The Depression wore you down. It aged you.”
“A man is not old until regrets take the place of dreams.” John Barrymore
Reality must be very unpleasant for your typical specuvestor. I am sure more prefer the comforting denial of beliefs such as: “prices will rebound when the economy picks up” or “this correction is only temporary” or “Irvine real estate has proven to be a good investment in the long term” or “we are closer to the bottom than to the top.” All of these false beliefs cause people to hold on to real estate that is draining all their cash each month and giving them nothing in return.
“I had a dream my life would be different from this hell I am living,
so different from what it seemed. Now life has killed the dream I
dreamed.” Victor Hugo
So how will we know when the housing bubble is behind us?
“An era can be said to end when its basic illusions are exhausted.” Arthur Miller
The dreams of the Great Housing Bubble will be summarily crushed when the market fully capitulates. The low end and fringe markets are capitulating now. Prices in many markets are down 50% or more. Owners there have abandoned all hope–and many have abandoned their properties. It is the high end areas where denial still abounds. It is there where the illusions are not yet exhausted.
Today’s featured property is a Quail Hill short sale. The lender is fishing for bids to get an idea what they will get for it after the foreclosure auction.
Income Requirement: $116,356
Downpayment Needed: $93,085
Monthly Equity Burn: $3,878
Purchase Price: $421,000
Purchase Date: 4/30/2004
Address: 66 Duet, Irvine, CA 92603
Beds: | 2 |
Baths: | 3 |
Sq. Ft.: | 1,030 |
$/Sq. Ft.: | $452 |
Lot Size: | – |
Property Type: | Condominium |
Style: | Spanish |
Year Built: | 2004 |
Stories: | 2 |
Floor: | 1 |
Area: | Quail Hill |
County: | Orange |
MLS#: | P674408 |
Source: | SoCalMLS |
Status: | Active |
On Redfin: | 1 day |
New Listing (24 hours)
|
I can’t fault them for the brevity of their description…
{book3}
- The owners of this property paid $421,000 on 4/30/2004. They used a $399,600 first mortgage, and a $21,400 downpayment.
- On 9/21/2004, they refinanced with a $415,000 first mortgage and got most of their downpayment back.
- On 8/28/2006 they obtained a HELOC for $150,000. They must have taken out this money, or the property would not be a short sale.
- Total property debt is $565,000.
- Total mortgage equity withdrawal is $165,400 including their downpayment.
If this property sells for its asking price, and if a 6% commission is paid, the lender stands to lose $127,500. Given that most properties like this one are selling below their 2004 purchase prices, it seems very unlikely that this property will sell for anything close to this asking price. Even in today’s market, they would be lucky to get $380,000 to $400,000.
Before I close today and for the week, I want to rant about asking prices. Not about how high they are, we already know that, but I want to rant about the specific values to which they are set.
In my study of sales and pricing (something I researched when I became a self-publisher), I found that most authors and experienced marketers believe there is a strong psychological impact on potential buyers from lowering leading digits. For example, pricing something at $9.99 will sell better than if you priced it at $10.00. There is no significant financial difference between the two, but there is a significant psychological one.
All one has to do is look at gas station pricing to see this effect in action. Gas prices are very elastic: in other words, people will seek out even a penny’s difference in price. Since gas is a low-priced commodity to begin with, gas stations have used the 9/10 of a cent pricing model to gain this psychological advantage without giving up significant revenue.
In the book pricing world, almost all books are priced with $0.95 at the end. Since a book costs a bit more than a gallon of gas, there is no need to try to get that last nickel. A five-cent discount on a $20 book is only 0.25% of the final sales price. It has psychological impact without having financial impact. However, since it is still a relatively inexpensive item, pricing it a $0.45 or some other amount below a dollar does not increase the psychological impact, but it does hurt the revenue from the sale. It is also very rare to see books priced at $0.99 at the end because people recognize that the discount is so small, that they round it up in their head. This reduces the psychological impact you are trying to achieve by pricing it below a dollar.
With that background, take a look at the ending digits of real estate prices. The best way to price real estate is to round to the nearest $1,000 (at least for prices at or above $200,000). A $1,000 discount on a $400,000 property is also 0.25% of the asking price. Plus, real estate is a negotiated item, not a fixed-price tagged item like you would find in a grocery store or on Amazon.com. To discount the price more than $1,000 from a $10,000 price break is to leave money on the table. To discount less than $1,000 is to reduce the psychological impact of the price reduction.
Also, in my opinion, to discount less than $1,000 on a piece of real estate signals to potential buyers that you are a greedy seller who is not likely to negotiate or make reasonable concessions to close the deal. I doubt I would bid on a property priced with $999 at the end like yesterday’s Love Shacks.
So where does that leave properties like today’s that have a number like $425 at the end? I haven’t a clue. This asking price looks like it came out of some guy’s calculator. It might be 85% of the outstanding loan balance or something like that. I would price this at $469,000 or $464,000, but not the bizarre number they have selected.
Another ridiculous practice is value range pricing. Chuck Ponzi over at Southern California Real Estate Bubble Crash wrote a post on this in early 2007. His rant on the subject is excellent, and I will not regurgitate it here. The one thing I would add is the arrogance a range pricing conveys to potential buyers. The whole idea that sellers will “entertain offers” between such-and-such price is borderline infuriating. As I buyer, I will tell you what you will “entertain.” You will entertain a price between your lowest offer and my highest bid. If you don’t find that “entertaining”, you can go pound sand. If you find my offer insulting, then I suggest you go pound sand even harder (It may help you release your frustrations). I can assure you, I do not give a sand if you are insulted. In fact, I will find it “entertaining”. Idiots.
I hope you have enjoyed this week at the Irvine Housing Blog. Come back next week as we
continue chronicling ‘the seventh circle of real estate hell.’ Have a great weekend.
🙂
{book6}
One day we’re gonna live in Paris
I promise
I’m on it
When I’m bringing in the money
I promise
I’m on it
I’m gonna take you out to club showcase
We’re gonna live it up
I promise
Just hold on a little more
And every night we’ll watch the stars
They’ll be out for us
They’ll be out for us
And every night, the city lights
They’ll be out for us
They’ll be out for us
One day we’re gonna live in Paris
I promise
I’m on it
I’ll find you that French boy,
You’ll find me that French girl
I promise
I’m on it
So go and pack your bags
For the long haul
We’re gonna lose ourselves
I promise
This time it’s you and me for evermore
Paris — Friendly Fire