Thank you from the IHBI want to thank you for signing up for our newsletter and our get-to-know-you email program. Although this is the final email in the series, you will continue to receive the IHB newsletter which will keep you abreast of community events, real estate market conditions and our current listings. The goal of this program is to make you comfortable with the IHB, to introduce you to the key company personnel, and prepare you for the next stage in the process. Shevy and I are here to serve. You can contact us anytime with questions, concerns or comments. Larry@idealhomebrokers.com Shevy@idealhomebrokers.com In conclusion we would like to review the reasons why Ideal Home Brokers is the best choice for meeting your real estate brokerage needs.
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Why should buyers use Ideal Home Brokers?One of the most important features you can find in an agent is the ability to make you feel comfortable with the process. In order to be fully at ease, (1) you must know your agent is extremely knowledgeable on residential real estate, (2) you must trust your agent is looking out for your best interests, (3) you must rely on your agent to be honest and dependable, and (4) although it may sound trivial, you must like the agent you work with. Without all four of those characteristics, you will not be comfortable with the sales process, and you will not have a good experience. After introducing ourselves and showing how you can access the great educational resources our on website, I trust that we have established our expertise on real estate. While writing for the Irvine Housing Blog, I publicly predicted the crash of housing prices when the rest of the real estate community was telling its customers prices would rise forever. You can expect superior market analysis, and you can trust us to tell you the truth. You will find few in the industry with our depth of knowledge on the subject. Shevy and I consistently warned people of the dangers of buying during the price decline and encouraged people to rent rather than buy. We have always looked out for the best interests of clients rather than trying to manipulate clients into buying and put them into dire financial straits just to generate a commission (which is what many others did). We want you to buy the right house at the right time so you have a comfortable place to live and enough money left over to enjoy your life. Honesty and dependability can only be established over time. I have been writing for the Irvine Housing Blog since February of 2007. Since that time, I have created a detailed account of my views of the market, and I have established my character with my daily readers. Shevy is not as well known but in the year I spent getting to know him before launching Ideal Home Brokers, he established his character with me. As you get to know him, you will see he is an honorable man committed to helping you find your ideal home. Likability is always an intangible. Much of makes someone amiable is based on their character, but much is based on charm and feelings of warmth and well being you get when you spend time with someone. Some people like us, and some do not, but you will not know for sure until you meet us. We look forward to it meeting you to discuss your real estate adventure. In addition to our superior real estate expertise, we add significant value to the sales experience. Based on the work developed for the IHB, we provide detailed property profiles. We supply a report showing (1) recent sales comps, (2) maximum cashflow value, (3) rental parity value (with rental comps) (4) cashflow investor value, and (5) the complete cost of ownership. To our knowledge nobody else is delivering this service. As a buyer, wouldn’t you like to have an objective and accurate report on what the property is worth and what it will cost you to own it? I would. As a seller, wouldn’t you like to have a realistic view of the market and establish what your house will really sell for? I would.
Why should sellers list with us? We reach buyers.Perhaps you know a local listing agent. They frequently walk through neighborhoods knocking on doors trying to get homeowners to list their properties with them. Listing agents get to know many potential sellers, but how many buyers do they meet? Very few. Most listing agents rely on the multiple listing services (MLS) to sell the property for them. A listing agent is not going to gain exposure to your property beyond the MLS. The IHB does. If you are a seller, and if you want exposure to many buyers, the listing must be where buyers will find them. The readers of the IHB are overwhelmingly potential buyers, and there are a great many of them. So how many potential buyers are we talking about?Most of the readers of the IHB are from Irvine or the surrounding areas (although I did get an email from a reader in the Czech Republic). Most readers are interested in Irvine real estate, or they would not be at the Irvine Housing Blog. Here are some interesting statistics for you (as of Summer 2009):
What other medium has the promise to deliver your listing to more potential buyers than the IHB? No broker reaches more buyers outside of the MLS than the IHB. Do a Google search for Irvine Real Estate; that is what your buyers would be looking for. You will find the IHB (and the article on me in the OC Register) near the top of the list. Do any Google search you can think of concerning Irvine housing, and we will be on the first page. Other reasons to list with the IHBWe reach more buyers than anyone else. That is reason enough to list with us, but there are other factors to consider as well. Although your listing will reach many potential buyers on the IHB, it will also be listed on the MLS. This is a very important medium for advertising your property, and it is not used well by many other brokers. When you read these property descriptions at the IHB, doesn’t it make you cringe? Wouldn’t you be ashamed if your property were presented this poorly? Let us present your property in the best possible way. Every property has positives. We will write a nice description without the exaggerations, flower adjectives and realtorspeak, and we will photograph your property with enough high-quality pictures to display it well. Next to the profile on the IHB, the MLS listing is the most important advertising vehicle for your property. It must be presented properly in both locations. We will also show you what your property is worth based on current comps to help you price it to sell. If you do not agree, or if you want to list at a price well over comparable sales, we may take your listing, but we will also be returning to you ever couple of weeks to reduce the price until you meet the market. An overmarket price wastes everyone’s time, as it does not result in a sale. If you list at a price near comparable sales, you will be eligible for your unique “IHB Buzz” sales campaign. We will list your property solely on the IHB for one week to generate pre-sales interest before listing it on the MLS. IHB buyers are keen to get a good deal on an exclusive offering, and the property may sell even before reaching the MLS.
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Larry Roberts — Irvine Housing Blog
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Shevy Akason — Ideal Home Brokers
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This is the last in a series of automated emails you will receive from us. You will continue to receive our newsletters with information on community events, market trends, and current listings. Thank you again for allowing us the opportunity to present ourselves to you through this program. We look forward to working with you. Sincerely, Larry Roberts
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When you are ready…
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By the way, we encourage you to share these emails with friends. They can sign up for this email marketing course at https://www.irvinehousingblog.com/ and http://www.idealhomebrokers.com/. They can also sign up below:
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